Posts Tagged with ‘comScore’

Today comScore released a press release detailing its statistics on online display advertising in June - both largest publishers and largest advertisers. The data is quite predictable and I believe many of us (I mean, those that choose not to enable any ad blockers in their browsers): Microsoft is the largest advertiser followed by University of Phoenix (advertising its online aducation programs), Experian Interactive (advertising its sites LowerMyBills and FreeCreditReport), United Online (owner of Classmates which pushes ads to web [...]

Mere hours after comScore announced the latest statistics for social networks and their usage, the company already has a new announcement. This one is of less interest to the general audience but I believe it is rather important to all website owners with serious plans on monetization of their online properties with advertising using ad networks.
comScore is one of the most popular services that measures audience for specific websites so that website owners could use this information when talking to [...]

A huge proportion of tech news has to do with online advertising: studies on its efficacy, technologies for serving ads, ad revenue ups and downs, and acquisitions having to do with any of those. The reality, however, is that we don't know much about how to really leverage online advertising, and we have a lot to learn.
What set me off to begin with was an opinion piece on WSJ.com by Esther Dyson, which hovered near getting it, but ultimately [...]

The subject of the Web search wars is almost entirely spent. Google is el leadero supremo. No getting around that. It is what it is. The company’s been live and kickin’ for about a decade, and in that time, it’s shown all other market participants that it’s the biggest swinging you-know-what around. It’s proven itself year after year to be an unrelenting force, achieving goals most anyone wouldn’t have predicted that it’d lay claim to. One might even wonder [...]

Oh how wonderful it is when a news story of an acquisition involves an acquirer with an intrinsic interest in the operation it is acquiring. Not like some strange arrangements - of the eBay-Skype variety, for instance.
Delivered by a great many publications today is the story of Discovery’s plans to acquire HowStuffWorks.com for a cool $250 million. The company with a vested interest in bringing educational, informative often scientifically intriguing productions to television viewers in the US and elsewhere, [...]

ComScore, one of the more widely referenced research houses on technology-related matters today, has made its latest findings for Internet trends involving video available for all to see. Anyone who?s curious to know just how super popular online video has become, need look no further than ComScore?s newest report.
The facts and figures the research firm has released are specific to the month of July, so it?s likely that the numbers as of this moment rank even higher (just a bit) [...]

Oh, the horror! Say it ain’t so!
It’s so. No longer the dominant social network of the US and UK, MySpace relinquished its crown to Bebo in July 2007 (at least in the Kingdom), which claimed an advantage of roughly 600,000 unique visitors over R. Murdoch’s own Web-based social phenom. ComScore, the source of the latest figures, has stated that Bebo ended the first month-long stretch of Q3 with 10.7 million uniques, landing atop MySpace’s 10.1 million for the first time. [...]

It was bound to happen. All that attention lavished on Facebook, some of it warranted, some not. It eventually got under MySpace’s skin.
So the agitated crown keeper has decided to launch a PR offensive to combat what it clearly feels is ostentatious favoritism in the journalism space and especially among notable bloggerati for its less-ugly-but-still-not-purty foe. And in a way, the frustration is understandable. How dare Facebook fans and the folks that cover them in the “presses” write MySpace off [...]

WordPress is an impressive creation. Open source to the bone, the software is used by many people around the world and rarely ever gets a bad rap. But its blogging tools – at least those it hosts for users of WordPress.com, not WordPress.org – are not utilized as prevalently as one might assume (in the US).
Comscore, a research firm, states that nearly 4 years 18 months after its introduction, the service has managed to have registered just shy [...]