Posts Tagged with ‘Disney’

Today MySpace is launching what is said to be its biggest film promotion campaign to date. The campaign is intended to prepare for successful opening night of the latest Walt Disney Co’s blockbuster franchise “High School Musical 3″. The campaign is intended to market the sequal of the company’s huge television hit to multi-million MySpace audience.
The contest is launched on MySpace today and will run for two months through November 3. During the contest participating high schools will perform various [...]

There's been a little bit of buzz today about the news that IAC bought StarNet Interactive, the Israeli start-up that created GirlSense, but nowhere near the buzz it's gotten in my house. StarNet was spun out in late 2006 with $2.7 million USD in venture capital, and the details of the deal with IAC have been leaked, but however much he got for it, my bet is that Barry Diller got himself a great deal.
I first covered GirlSense last March, [...]

I saved the last part of the Disney Online suite of social apps for the last part of my series, mainly because I knew it was going to take days for me to get any information out of my eight-year-old. She's not dumb, and knows how to milk one of her "site reviews" for all they are worth in terms of getting more computer time. However, she is the main reason that I attended the Rich Internet Experiences and the [...]

Yesterday, I covered Disney Fairies, the social network for children as young as 6, as it was discussed during the Rich Internet Experiences and the Social Graph with the Disney Touch at Web 2.0 Expo last week by Jason Vasquez, Director of Technology, Family Group - Disney Online, but Disney doesn't stop at the kids. They know that in order to really ensure complete brand adoption, they have to get the entire family involved, and Vasquez covered the division he [...]

It may sound strange, but the single session I most wanted to attend at last week's Web 2.0 Expo was Rich Internet Experiences and the Social Graph with the Disney Touch, which ended up being presented by Jason Vasquez, Director of Technology, Family Group - Disney Online. Sponsored sessions tend to be sparsely populated with people who have a full conference pass, but as a parent, the Disney social media machine is in full swing in my house on a [...]

Here’s something I didn’t expect to read this morning. Virtual worlds are big stuff.
The kid-oriented variety, anyhow. Indeed, The New York Times reported today that despite the less-than-stellar magnetism attributed to the teen- and adult-specific gamespace/marketplace called Second Life, the places on the Web reserved for the youngest of computer-savvy generations are quite the attraction these days. So much so that Disney and other companies are investing heavily in new environments built to attract children with a wide range [...]

ComScore, one of the more widely referenced research houses on technology-related matters today, has made its latest findings for Internet trends involving video available for all to see. Anyone who?s curious to know just how super popular online video has become, need look no further than ComScore?s newest report.
The facts and figures the research firm has released are specific to the month of July, so it?s likely that the numbers as of this moment rank even higher (just a bit) [...]

There've been a lot of news articles lately about MMOGs for the tween set. If you've missed them, Disney is adding ads to their "free" version of Toontown, as well as launching a new MMOG based on the blockbuster Pirates of the Caribbean movie series this fall. The hottest toys right now in the tween set are Webkinz, cheap little stuffed animals that are your key to the online world where kids can play games, earn KinzCash, and interact with [...]

In the news yesterday YouTube announced they plan to test new fingerprinting technology that will address the copyright issues that are causing them huge legal woes. This new software will identify unique attributes in video clips that may allow for the prevention of uploading copyrighted clips without permission.
YouTube executive Chris Macy told Reuters that the tool would be tested in about a month according to a story via the BBC. Breach of copyright has been a thorn in Google's and [...]