Posts Tagged with ‘Family.com’

Disney 2.0 Part III: eXtreme Tween Socializing

Cyndy Aleo-Carreira

I saved the last part of the Disney Online suite of social apps for the last part of my series, mainly because I knew it was going to take days for me to get any information out of my eight-year-old. She's not dumb, and knows how to milk one of her "site reviews" for all they are worth in terms of getting more computer time. However, she is the main reason that I attended the Rich Internet Experiences and the [...]

Disney 2.0 Part II: Get the Parents In There, Too

Cyndy Aleo-Carreira

Yesterday, I covered Disney Fairies, the social network for children as young as 6, as it was discussed during the Rich Internet Experiences and the Social Graph with the Disney Touch at Web 2.0 Expo last week by Jason Vasquez, Director of Technology, Family Group - Disney Online, but Disney doesn't stop at the kids. They know that in order to really ensure complete brand adoption, they have to get the entire family involved, and Vasquez covered the division he [...]

Disney Goes 2.0

Cyndy Aleo-Carreira

This week, the Walt Disney Co. is beta launching a community site aimed at mothers. The site, which will be known as Family.com, was designed based on input from 30,000 mothers surveyed in the past year, as well as an advisory panel made up of "Mommy bloggers."
According to Yahoo, Family.com is designed to be "a one-stop site for parents, especially mothers, providing everything from Internet search to user-generated articles on key topics such as education and food, and, eventually, a "ParentPedia," [...]