Posts Tagged with ‘forrester-research’

A Reuters headline published yesterday read, “Study sees no future in selling video downloads.” The gist of the corresponding article? That demand for paid-for video downloads - the files iTunes users are able to procure from Apple’s digital storefront, for example – will taper off and only advertisement-supported content will remain standing.
The study was conducted by the researchers over at Forrester, an oft-cited source for technology-related data in just about all media industries. (Print, television, radio, [...]

Think you’ve developed your Web 2.0 startup into a company capable of handling corporate accounts? Corporations don’t think so.
Forrester Research, the group consulted by default for almost anything to do with tech and business, ventured into the offices of more than 100 CIOs (Chief Information Officers) employed by companies with 500 staff or more and asked if they’d consider looking to the little guy for their blogging/podcasting/etc. needs if in fact there were competing options marketed by big-name software manufacturers [...]