Posts Tagged with ‘marketing’

I have already said here on Profy before that unlike many bloggers I do appreciate various requests to review a website that land in my inbox. The reason in my case is quite simple - I don’t really love hunting for information and news and when something is pushed to my eyes, I will appreciate someone taking the time to send this something my way and will at least take a look.
I have spoken once about the basic rules of [...]

It is no surprise that companies care about their public images and how people feel about their products. Quite understandably, if a company has some notable achievements to be proud of, it will brag about them - in press releases, in interviews and everywhere people will be willing to listen. But recently I have bumped into an example of such bragging that made me laugh for a few minutes about the “fun facts” that Yahoo uses to make everyone believe [...]

I am sure that every blogger has a rather extensive list of his or her preferences about how they want to be pitched by startups looking for the blogosphere coverage. And from time to time we all discuss the most funny or atrocious cases right in our blogs - probably hoping that startups will finally learn that we don’t want some things or we do want very different things. So I have decided to compile my own list of the [...]

Throughout my weekend at PodCamp3 Boston, woven in amongst the learning, the collaboration and the intensely communal environment, were the marketers and monetizers. I have nothing against marketers, public relations people, and people who are all about making money by monetizing the social media arena, but in the context of the weekend, I watched the focus on ads eventually hamper every discussion.
Whether it was an impromptu, informal cafeteria session with Chris Brogan, myself, Paul Gillin, John Herman, John Coyne [...]

Have you ever sat down in a well-cushioned recliner and pondered what it would be like to be Mark Zuckerburg?  I can't say that I have, though at times I've been inclined to pretend like I'm one of the richest young people in the world.  However, to get where Zuckerburg did (for those of you who don't know, he is the brains, amongst others, behind Facebook), he had to stick and move in a couple situations.  One of those situations, [...]

As an avid Apple afficianado and advocate of all things open source, my stance on Microsoft is usually clear-cut: I don't care for it.  Everything about Microsoft's business practices rubs me wrong.  With that said, I was surprised to learn that Microsoft has been toying with its own little pet social network since the beginning of the year.
After all, Microsoft invested hundreds of millions in Facebook just last year, and all the talk of a large-scale Yahoo! and Facebook [...]

Without a doubt, this is the best time for up-and-coming artists to be working for exposure.  Many industry leaders like Trent Reznor of Nine Inch Nails, Radiohead and others actively creating new models for music distribution outside the grasp of major record labels.  Current internet trends are also doing wonders for unknown artists, as artists can get material onto the internet on a variety of platforms with little to no cost, and with a much larger audience to target.  [...]

Sometimes just watching Twitter on a Friday afternoon, you'll see one more way people are using the service to facilitate their everyday activities. Some people use Twitter for conversation, some for pitches, some for resume solicitation, and others for, well, Twitgotiating.
After Nicholas Tolson of Erickson Barnett sent a Tweet about his experience with Radian6, he got several new followers, most of whom were Radian6 staff. Like most companies, they probably have alerts set for mentions of their company. However, any [...]

A common complaint I hear from colleagues online is that translating what they do online to the real world often seems impossible. When I talk to my friends and colleagues offline, they tell me they feel the online world “shuts them out”, like a giant high school clique only accessible to people with the “right” contacts, connections and abilities. Bridging the gap often seems impossible, but it is essential to have a thriving future economy.
Some big name retailers are successfully [...]