Posts Tagged with ‘mash-up’

It’s Corporate Mash-Up Week! CBS to Acquire CNET

Cyndy Aleo-Carreira

I'm starting to think I may just want to skip right over the rest of 2008 and start fresh in 2009 when companies come to their senses. First HP decides to acquire support service dinosaur EDS, then Comcast snaps up Plaxo (all the better to throttle your bandwidth AND that of your social graph, my pretties!), and now CBS buys CNET.
I'm sure CNET is ecstatic about the news; several of their properties have been financially struggling now for what seems [...]

I Heart Movies: A Service I Thought I’d Hate

Cyndy Aleo-Carreira

Every so often when I'm reading about a new-to-me Web 2.0 site or service, I follow the link and try the site out just because I need a giggle. With the gimmicky heart symbol in their logo, I Heart Movies seemed like a kitschy one-off site like Famousr. Of course, in the interest of you, the Profy reader, I signed up for an account and took it for a spin. And was hooked.
I Heart Movies is a social network built [...]

PR 2.0 - How Social Media Is Changing PR

Cyndy Aleo-Carreira

Back when I was a recent college graduate freshly armed with my degree, I got my first job working in marketing communications. At that point, PR was fairly standard: press kits, press releases, press packs with glossy product brochures, and even trade show booth items were fairly standard. Launching a new product had a set scheme for marketing that most companies followed.
In the crowded space that exists today, however, the old methods of marketing are missing the edge that can [...]

JobTonic.com - Community Headhunting

Cyndy Aleo-Carreira

The D.I.Y. trend of Web 2.0 extends itself into the employment world with the launch 21 March of JobTonic.com, a headhunting site where companies post jobs and you can refer yourself or your friend for a job, getting the referral bonus for yourself.
With referral bonuses reaching up to £1000, the hope is that employers can find candidates for open positions faster using word of mouth, as well as saving the cost of an agency, which often charges up to 30% [...]