Posts Tagged with ‘monetization’

Now That Internet Economy Is In Danger, Google and Facebook Could Save It

Svetlana Gladkova

I think everyone has been thinking for a while now about how the entire internet industry is flawed and how it will face even more serious problems in the future unless something is changed in terms of how businesses make money here. Recently every time a new startup sends me a pitch about their new product, I’ve been stubbornly asking them about exactly how they were planning to make money.
The reason for focusing on the financial side of things is [...]

IfByPhone Gets $4.6 Million in Funding, Proves You Can Raise Money if You Know How To Make Money

Svetlana Gladkova

Of course it is less frequently that we report funding news these days but that only makes funding announcements that still happen more newsworthy to us. Today’s announcement is Ifbyphone’s new round of $4.6 million in venture funding.
The funding comes from five VC firms: Apex Venture Partners and Origin Ventures that led this round after investing in Ifbyphone’s first round of institutional funding along with Spring Mill Venture Partners, i2A and Blue Crest Capital Finance.
Ifbyphone serves as a platform for [...]

Calgoo Innovates in Monetizing Online Calendaring Solutions

Svetlana Gladkova

Calgoo is a provider of sophisticated calendaring solutions that allow users to synchronize all the calendars between various devices and also to share calendars with family members or friends - no matter what product this or that friend uses for calendaring needs. Calgoo supports all the popular calendars, including Microsoft Outlook, Apple iCal, Google Calendar, 30boxes, and Plaxo.
Earlier this year Calgoo made a decision to switch from the freemium revenue model based on paid subscriptions to advanced features of the [...]

AOL Reports Success of Their Niche Websites and Launches Two More

Svetlana Gladkova

Today AOL is announcing launch of two more niche websites - Lemondrop for women and PopEater about pop culture. Since last year AOL launched over 20 websites focused on various topics popular among internet users and these two is the latest addition to solidify the success AOL is reporting for the programming sites.
The two websites launched today really sound like that should have been launched much earlier since they are focused on the topics that generally receive significant attention from [...]

MySpace Stats Show Huge Disproportion in Online Advertising

Svetlana Gladkova

Yesterday at TechCrunch 50 conference Michael Arrington interviewed MySpace CEO Chris DeWolfe. One of the questions they discussed was about revenue the social network generated and the most interesting revelation of the discussion was that only 9 countries generate 95% of all advertising revenue for MySpace.
Sure, it is a well-known fact that users from some countries are monetized easier than users from other countries - with usually everything beyond the Northern America and Europe considered to be poorly monetized international [...]

Forget Discrimination, It Is Better to Be a Woman Online

Svetlana Gladkova

I feel that we talk too much about gender online. I also feel that we talk way too much about women and how we are discriminated online. I believe that women have been fighting for equal rights for too long to easily forget about the fight, stop for a minute and realize the fight is probably over. If you behave like you are already equal, no one will doubt you are.
But if you remind everyone that you are actually a [...]

LiveRail Announces Funding and A New Monetization Platform for Video Websites

Svetlana Gladkova

LiveRail, the startup claiming to revolutionize video advertising, has two things to announce. First of all, good news for the startup itself is funding of $500 thousand from Pond Venture Partners. Hopefully the money will be used to bring its video advertising products to the next level.
Another announcement today is a new video content monetization platform Junction that is intended to consolidate and optimize video advertising for publishers enabling them to increase (and hopefully maximize) their revenue when using ads [...]

comScore Will Measure The Revenue Potential of Ad Networks

Svetlana Gladkova

Mere hours after comScore announced the latest statistics for social networks and their usage, the company already has a new announcement. This one is of less interest to the general audience but I believe it is rather important to all website owners with serious plans on monetization of their online properties with advertising using ad networks.
comScore is one of the most popular services that measures audience for specific websites so that website owners could use this information when talking to [...]

LiveJournal Is Forced to Bring Basic Accounts Back

Svetlana Gladkova

Looks like the users still have the power to influence decisions of service providers in the web 2.0 era. I have just seen the news (on a Russian-language blog since LiveJournal is a platform mostly popular among Russian users) that LiveJournal management (the Russian company Sup) made a decision to give the users basic accounts back.
As a short summary, until March there were three levels of accounts on LiveJournal: basic (no cost, no ads, minimal features), plus [...]

Free versus Subscription - Show Me the Money!

Phil Butler

Should we expect everything on the Web to be free? Is anything really free even on ad supported sites? I was reading a post on the AuditorumA blog today - dealing with these very questions - and I think it is about time we wrestled with free versus paid as models for monetization. I have talked with AuditoriumA's CEO Tony Mars on a couple of occasions and I reviewed his upscale human search site last month. Tony makes some valid [...]