Posts Tagged with ‘online-advertising’

Of course the usual race of the two largest social networks in the world - Facebook and MySpace - is always a fascinating thing to watch. While Facebook is already bigger than MySpace worldwide, it still seems (or seemed - depending on the metrics you use) to be a little behind MySpace in one particularly important country - the US.
According to comScore data, Facebook caught up to MySpace in terms of unique monthly worldwide visitors back in April - which [...]

In this post I would like to thank the great companies that have chosen to support Profy by becoming our sponsors. These companies help us immensely to keep this blog running to ensure that our readers get the latest news along with commentary on the most important technology events and trends here on Profy.
ThemeForest is an Envato Marketplace. At ThemeForest you can buy and sell site templates and themes to skin popular CMS products like WordPress, Drupal and Joomla. Files [...]

When Google and T-Mobile first announced the first Google Android-powered phone, T-Mobile G1, back in September, T-Mobile promised we would see a huge promotional campaign for the innovative gadget. So it is quite understandable that the blogosphere was a little disappointed when we did not see T-Mobile G1 pushed at us everywhere and the launch date was much quieter than expected, especially compared to the launch date of iPhone with long lines of people waiting for Apple stores to open.
So [...]

There was an interesting discussion yesterday about the prospects of online advertising on All Things Digital by Peter Kafka. He was talking about analysts and industry players projecting the future of online advertising in the current economic crisis. There were a few forecasts mentioned that he used to jump to rather pessimistic conclusions.
First of all, it was J.P. Morgan internet analyst Imran Khan reducing his projections for online advertising growth in 2009 - from 19% in the September projection to [...]

Let me start with a full disclosure: Profy is one of the publishers of the Technorati Media advertising network, responsible for some part of that billion of monthly impressions they have access to to serve their ads on. But since as a publisher I am granted access to certain inside information I am allowed to share, I thought it would not hurt to update our audience on the progress the ad network is doing, especially since the progress is notable [...]

Last weekend we spoke here about a few services that have introduced various new revenue models and switched from ad-supported to some models where they can actually generate some predictable revenue based on the value they provide to users.
Now it looks like yet another service is following their steps with Ma.gnolia announcing in the recent newsletter their transition from a completely free and ad-supported model to freemium model where for a fee users get rid of advertising.
Ma.gnolia is a social [...]

SearchEngineWatch has reporting on the results of quite an interesting survey about how the economic downturn is supposed to affect marketing budgets for various businesses. Quite understandably this is the question that bothers the entire internet industry now as we are trying to figure out if anything ad-supported (both blogs and startups) will be able to survive the recession or if we should start packing our possessions and moving to some other businesses.
The survey has been carried out by eMetrics [...]

Back in July we reported on acquisition of a Russian contextual advertising company Begun (one of the largest companies working in the field in Russia) by Google. At the time we suggested that a combination of contextual advertising sold by Begun and Google AdSense could very well serve to monopolize the market of such ads in the Russian segment of the internet.
Now it looks like I was not alone questioning if Google would build yet another monopoly with this acquisition: [...]

Google has reported its Q3 revenues today and the industry seems to have exhaled in relief. Yesterday we heard lots of talks that if Google reported anything even remotely negative, the entire web industry would be significantly hurt as everyone would start questioning reliability of ad-supported business model. But fortunately for the industry, Google seems to be healthier than experts predicted.
For the third quarter Google reported revenues of $5.54 billion - 31% growth year on year. It is also an [...]