Posts Tagged with ‘problem-solving’

What Problem Does It Solve?: Convincing Grandma She Needs a Feedreader

Cyndy Aleo-Carreira

Much has been made of the early adopters vs. middle America argument when it comes to much of Web 2.0 technology. And while everyone likes the "cool factor" of being part of the first tribe to have adopted a product or app, we all know that reality dictates more widespread adoption for a company to succeed.
There are some companies who have already managed to gain more widespread adoption. LinkedIn is one of them, and I know that because even my [...]