Posts Tagged with ‘public-relations’

Startup Dilemma: To Pitch or Not To Pitch (Yourself)

Svetlana Gladkova

Last weekend I published a post about the mistakes that startups make when pitching bloggers. That post attracted quite a number of comments from startups and PR professionals and one topic some of them seemed to be very interested in was the difference between pitching by startups in a do-it-yourself manner as opposed to pitching by PR firms. Even though this issue has already been discussed a lot, it still seems to be quite an acute problem (it is visible [...]

Why Your Start-Up Needs a PR Person

Cyndy Aleo-Carreira

I watched the bitchmeme today float over the blogs and Techmeme with a wry grin and a shake of my head. Twitter has had a horrible week: the downtime and missing features continue. The users are revolting, posting blog posts and FriendFeed items threatening defection at every new development. The first complaints were that the folks at Twitter didn't communicate enough, and now the problem is that the communication is that of developers on the defensive, with a different reason [...]

Scrutinizing The Private Beta

Paul Glazowski

The last few years have been replete with announcements of the birth of new companies, the acquisition/sale of a great many entities, new products and services, and so on and so forth. The Internet’s a-growin’, for sure.
Heck, just today, a decent selection of media companies delivered as a private beta the much-hyped IPTV service, Hulu, for the press and a select few others to play with and spread word about. As expected, they’re talking. Talking quite glowingly about it, really.
And [...]

ReputationDefender Adds MyEdge

Cyndy Aleo-Carreira

A few months back I wrote a piece involving online reputation tracking. One of the companies I discovered at the time was ReputationDefender, a company that would monitor your online reputation for a monthly fee, and then help eliminated any invasive or defamatory information, if found, for an additional fee.
What happens, however, if the information that ReputationDefender is neither unfair nor something you can legally force someone to remove? After all, with search engine caching and services like the [...]