Posts Tagged with ‘ratings’

Revyr is a company review service where anyone can post data about companies anonymously. The startup is in private beta testing and I tested some of its elements today. Revyr is patterned after product review sites but the reviews come from the public at large, employees and former employees. Anyone can post a review on a company (without fear of discovery) by filling in various text and form fields. This user submitted data is collected to provide feedback for those [...]

Today I had an opportunity to talk with the developers at JS-Kit about some of their latest cutting edge widgets. Widgets have become part of Web 2.0 popular culture, but rarely does one come along that we think of as more than just “cute” or at best useful. JS-Kit is developing mega-site widgets for all blogs and websites. The vision at JS-Kit is transform widgets into fully functioning, dynamic and interactive tools for everyone - not just sites with huge [...]

The Interactive Advertising Bureau (IAB) is calling the hands of Internet number pushers in regard to the validity and measurement of user behavior. I can't tell you how gratifying it is to see a watchdog set on one of my pet peeves. So many numbers abound across Web 2.0, but most significantly to me these numbers seem rather nebulous at times. Even more significantly, they are utilized in making decisions that not only cost billions of dollars but affect many [...]