Posts Tagged with ‘revenue-sharing’

More Google news here, and yet again the good and the bad. The company is ramping up its advertising business to work more closely with the theme of YouTube. That is, video.
The Google subsidiary is placing a shuffle of text ads along the bottom of viewers’ video windows. (If viewer shows enough interest to actively click, will expand to a video spot.) Presumably, Google wishes to have its ad model presented on YouTube befit the site as a whole, [...]

How does a business grow its revenues? The two most common routes are either charging more per customer or growing the number of customers. Typically, charging more works better when the market reaches saturation – there are not many more new customers who can be enticed profitably. For a startup, growing the number of users becomes a no-brainer.
That makes all the more sense for a web 2.0 startup. Except, replace the “customer” with “user” – any member in a social [...]