Posts Tagged with ‘RightMedia’

Microsoft has a lot of cash lying around. That’s pretty much common knowledge at present. It can’t just sit on that money, though. That wouldn’t be a smart thing to do. So it’s gotta move it somewhere. Where to? Well, let’s see. The company is #3 in the world of Web portals. The company probably wants a better seat, and both silver and gold are better the bronze. And, to the best of my knowledge, it is #3 in [...]

The latest news in the never ending fencing match between Google and Yahoo! the latest news is that Yahoo! will acquire the remaining 80 percent of RightMedia for $680 million. Yahoo! has taken it on the chin from Google in the online advertising realm lately but Yahoo! seems determined not to be counted out.
With full control of RightMedia Exchange Yahoo! will solidify their long range plans access a larger pool of sellers and advertisers. Google's Double Click buyout was a real [...]